Lollies'Books
Lollies'Books
Fall in love with storytelling—again. Lollies’Books brings steamy, unapologetic romance to your inbox with a bold email strategy that blends irresistible offers, confident design, and a cheeky tone. Every message is crafted to spark emotion, loyalty, and late-night reading.
Research
Research
To understand the Lollies’Books audience, I studied successful romance e-commerce brands, analyzed engagement metrics from email platforms, and reviewed reader behavior data. The goal was to shape a campaign that speaks directly to readers of spicy romance while ensuring high conversion.
To understand the Lollies’Books audience, I studied successful romance e-commerce brands, analyzed engagement metrics from email platforms, and reviewed reader behavior data. The goal was to shape a campaign that speaks directly to readers of spicy romance while ensuring high conversion.
Research
To understand the Lollies’Books audience, I studied successful romance e-commerce brands, analyzed engagement metrics from email platforms, and reviewed reader behavior data. The goal was to shape a campaign that speaks directly to readers of spicy romance while ensuring high conversion.
Design
Design
The visual language balances heat and softness: warm reds, bold pinks (#f95461), and strong black contrasts paired with romantic imagery and cheeky iconography. I designed fully responsive templates adaptable across desktop and mobile—each tailored to the campaign goal (sale, welcome, cart recovery, spotlight, etc.).
The visual language balances heat and softness: warm reds, bold pinks (#f95461), and strong black contrasts paired with romantic imagery and cheeky iconography. I designed fully responsive templates adaptable across desktop and mobile—each tailored to the campaign goal (sale, welcome, cart recovery, spotlight, etc.).
Design
The visual language balances heat and softness: warm reds, bold pinks (#f95461), and strong black contrasts paired with romantic imagery and cheeky iconography. I designed fully responsive templates adaptable across desktop and mobile—each tailored to the campaign goal (sale, welcome, cart recovery, spotlight, etc.).
Development
Development
I built and tested multiple email flows—welcome series, cart abandonment, Valentine’s specials, and monthly deals—using modular layouts in Figma and HTML/CSS-friendly components. Each email includes strong CTAs, clear typographic hierarchy, and product placement optimized for click-through.
I built and tested multiple email flows—welcome series, cart abandonment, Valentine’s specials, and monthly deals—using modular layouts in Figma and HTML/CSS-friendly components. Each email includes strong CTAs, clear typographic hierarchy, and product placement optimized for click-through.
Development
I built and tested multiple email flows—welcome series, cart abandonment, Valentine’s specials, and monthly deals—using modular layouts in Figma and HTML/CSS-friendly components. Each email includes strong CTAs, clear typographic hierarchy, and product placement optimized for click-through.
Concept
Concept
The heart of Lollies’Books email marketing is emotional connection. Each campaign was designed like a chapter: inviting, immersive, and a little provocative. With curated bundles, steamy headlines, and customer reviews, the series transforms passive subscribers into loyal readers.
The heart of Lollies’Books email marketing is emotional connection. Each campaign was designed like a chapter: inviting, immersive, and a little provocative. With curated bundles, steamy headlines, and customer reviews, the series transforms passive subscribers into loyal readers.
Concept
The heart of Lollies’Books email marketing is emotional connection. Each campaign was designed like a chapter: inviting, immersive, and a little provocative. With curated bundles, steamy headlines, and customer reviews, the series transforms passive subscribers into loyal readers.
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©2025 MAYA KSIBI DESIGN
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©2025 MAYA KSIBI DESIGN
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