Orangetheory Fitness needed a fresh, modern approach to their social media visuals, but their image bank dated back to 2015. I redefined their design strategy, shifting to a sleek, minimalistic style that put the focus on bold imagery and typography.

To ensure efficiency, I developed a Canva template system that allowed for quick updates with minimal effort. This solution streamlined their content creation, kept designs on-trend, and optimized their workflow—giving them a strong, adaptable brand presence.