about

  • welcome

  • v.01

  • portfolio

  • ©2025

  • crafting since y:2014

  • product designer

I’m Maya Ksibi—a designer obsessed with creating visuals that stand out and stick.

My journey didn’t start in design—I first earned a degree in English literature, but I quickly realized I wanted to tell stories in a more visual, impactful way. That led me to branding, digital marketing, and social media design, where I help small businesses and startups craft identities that feel authentic, bold, and memorable.

I pull inspiration from photography, illustration, and a love for all things moody and minimalist—think gothic art, black-and-white aesthetics, and storytelling through design.

When I’m not designing, I’m hiking, boxing, cooking, or getting lost in a book. Everything I do feeds into my work, helping me create designs that are not just pretty but powerful, purposeful, and built to make an impact.

education

education

Professional Diploma (DEP) in Design

Verdun Vocational Centre

2020

Specialized in visual design, print design, digital design, web design and graphic design.

Professional Diploma (DEP) in Design

Verdun Vocational Centre

2020

Specialized in visual design, print design, digital design, web design and graphic design.

Diploma in Graphic Design

Maison de l'Image

2018

Gained a solid foundation in graphic design overall. Focused on design systems, branding principles, typography, and user-centered visual communication.

Diploma in Graphic Design

Maison de l'Image

2018

Gained a solid foundation in graphic design overall. Focused on design systems, branding principles, typography, and user-centered visual communication.

Master of Arts (MA) in English Literature

Université de Carthage

2016

Focused on crafting compelling content and copywriting strategies, drawing from a strong foundation in English literature. Developed skills in storytelling, tone, and audience engagement to create impactful digital content.

Master of Arts (MA) in English Literature

Université de Carthage

2016

Focused on crafting compelling content and copywriting strategies, drawing from a strong foundation in English literature. Developed skills in storytelling, tone, and audience engagement to create impactful digital content.

5+
5+
5+

Years of Experience

59+
59+
59+

Successful

Projects

5+
5+
5+

Clients

experience

experience

experience

Graphic Designer

Freelance

2016 — Present

I deliver high-quality designs with a focus on user experience, clarity, and execution, collaborating seamlessly with teams to meet tight deadlines and produce polished, production-ready work.

Graphic Designer

Freelance

2016 — Present

I deliver high-quality designs with a focus on user experience, clarity, and execution, collaborating seamlessly with teams to meet tight deadlines and produce polished, production-ready work.

Graphic Designer

Freelance

2016 — Present

I deliver high-quality designs with a focus on user experience, clarity, and execution, collaborating seamlessly with teams to meet tight deadlines and produce polished, production-ready work.

Graphic Designer

BRP

2023 — Present

Designed and managed design systems for BRP's e-commerce platforms, creating engaging visuals for campaigns, emails, and social media that drive conversions and maintain brand consistency. Collaborated with teams to align digital assets with business goals and enhance customer experience.

Graphic Designer

BRP

2023 — Present

Designed and managed design systems for BRP's e-commerce platforms, creating engaging visuals for campaigns, emails, and social media that drive conversions and maintain brand consistency. Collaborated with teams to align digital assets with business goals and enhance customer experience.

Graphic Designer

BRP

2023 — Present

Designed and managed design systems for BRP's e-commerce platforms, creating engaging visuals for campaigns, emails, and social media that drive conversions and maintain brand consistency. Collaborated with teams to align digital assets with business goals and enhance customer experience.

Graphic Designer & Social Media Manager

Omega School of Driving

2021 — 2023

Designed engaging social media content to promote services, student success stories, and safety tips for a driving school. Created marketing materials like flyers, brochures, and banners for promotions. Ran paid ads to attract new students, optimizing performance based on results. Managed social media interactions and created content that encouraged positive engagement. Designed email campaigns to inform students about new courses, reminders, and special offers.

Graphic Designer & Social Media Manager

Omega School of Driving

2021 — 2023

Designed engaging social media content to promote services, student success stories, and safety tips for a driving school. Created marketing materials like flyers, brochures, and banners for promotions. Ran paid ads to attract new students, optimizing performance based on results. Managed social media interactions and created content that encouraged positive engagement. Designed email campaigns to inform students about new courses, reminders, and special offers.

Graphic Designer & Social Media Manager

Omega School of Driving

2021 — 2023

Designed engaging social media content to promote services, student success stories, and safety tips for a driving school. Created marketing materials like flyers, brochures, and banners for promotions. Ran paid ads to attract new students, optimizing performance based on results. Managed social media interactions and created content that encouraged positive engagement. Designed email campaigns to inform students about new courses, reminders, and special offers.

Graphic Designer & Social Media Manager

Calypso Marketing

2022 — 2023

Designed custom social media content and graphics for clients, ensuring brand consistency and alignment with marketing goals. Managed content calendars to maximize engagement and conversions. Created marketing materials such as brochures, ads, and email templates. Analyzed campaign performance and provided optimization recommendations. Collaborated with teams to develop cohesive branding strategies across digital touchpoints.

Graphic Designer & Social Media Manager

Calypso Marketing

2022 — 2023

Designed custom social media content and graphics for clients, ensuring brand consistency and alignment with marketing goals. Managed content calendars to maximize engagement and conversions. Created marketing materials such as brochures, ads, and email templates. Analyzed campaign performance and provided optimization recommendations. Collaborated with teams to develop cohesive branding strategies across digital touchpoints.

Graphic Designer & Social Media Manager

Calypso Marketing

2022 — 2023

Designed custom social media content and graphics for clients, ensuring brand consistency and alignment with marketing goals. Managed content calendars to maximize engagement and conversions. Created marketing materials such as brochures, ads, and email templates. Analyzed campaign performance and provided optimization recommendations. Collaborated with teams to develop cohesive branding strategies across digital touchpoints.

Graphic Designer & Social Media Manager

Orangetheory Fitness

2021 — 2022

Designed engaging graphics for Orangetheory’s social media, aligning with brand promotions and fitness challenges. Created email templates for newsletters and promotional campaigns. Managed content calendars with a mix of fitness tips, success stories, and promotional content. Designed ads for paid social campaigns to drive memberships and event promotions. Engaged with the online community by responding to comments and promoting member achievements.

Graphic Designer & Social Media Manager

Orangetheory Fitness

2021 — 2022

Designed engaging graphics for Orangetheory’s social media, aligning with brand promotions and fitness challenges. Created email templates for newsletters and promotional campaigns. Managed content calendars with a mix of fitness tips, success stories, and promotional content. Designed ads for paid social campaigns to drive memberships and event promotions. Engaged with the online community by responding to comments and promoting member achievements.

Graphic Designer & Social Media Manager

Orangetheory Fitness

2021 — 2022

Designed engaging graphics for Orangetheory’s social media, aligning with brand promotions and fitness challenges. Created email templates for newsletters and promotional campaigns. Managed content calendars with a mix of fitness tips, success stories, and promotional content. Designed ads for paid social campaigns to drive memberships and event promotions. Engaged with the online community by responding to comments and promoting member achievements.

Graphic Designer & Marketing Assistant

Tunisie Congres

2018 — 2021

Designed marketing materials, including event posters and social media content, ensuring brand consistency. Managed social media and analyzed performance. Collaborated on event assets and supported branding initiatives with creative ideas.

Graphic Designer & Marketing Assistant

Tunisie Congres

2018 — 2021

Designed marketing materials, including event posters and social media content, ensuring brand consistency. Managed social media and analyzed performance. Collaborated on event assets and supported branding initiatives with creative ideas.

Graphic Designer & Marketing Assistant

Tunisie Congres

2018 — 2021

Designed marketing materials, including event posters and social media content, ensuring brand consistency. Managed social media and analyzed performance. Collaborated on event assets and supported branding initiatives with creative ideas.

Graphic Designer & Social Media Manager

Same Team

2020 — 2021

Created engaging content and managed social media calendars. Grew followers through responsive engagement. Optimized Facebook and Instagram ad campaigns, tracking performance with analytics tools.

Graphic Designer & Social Media Manager

Same Team

2020 — 2021

Created engaging content and managed social media calendars. Grew followers through responsive engagement. Optimized Facebook and Instagram ad campaigns, tracking performance with analytics tools.

Graphic Designer & Social Media Manager

Same Team

2020 — 2021

Created engaging content and managed social media calendars. Grew followers through responsive engagement. Optimized Facebook and Instagram ad campaigns, tracking performance with analytics tools.

Junior Designer & Copywriter

KAMFA

2017 — 2018

Designed visually engaging reports, presentations, and templates, ensuring brand consistency and readability while supporting the content team with graphics, infographics, and digital/print assets.

Junior Designer & Copywriter

KAMFA

2017 — 2018

Designed visually engaging reports, presentations, and templates, ensuring brand consistency and readability while supporting the content team with graphics, infographics, and digital/print assets.

Junior Designer & Copywriter

KAMFA

2017 — 2018

Designed visually engaging reports, presentations, and templates, ensuring brand consistency and readability while supporting the content team with graphics, infographics, and digital/print assets.

Junior Designer & Copywriter

MICE Partners

2016

As an intern, I designed marketing materials, social media graphics, and digital ads for event promotions, developed event branding, and assisted with invitations, tickets, and merchandise, ensuring brand consistency across all materials.

Junior Designer & Copywriter

MICE Partners

2016

As an intern, I designed marketing materials, social media graphics, and digital ads for event promotions, developed event branding, and assisted with invitations, tickets, and merchandise, ensuring brand consistency across all materials.

Junior Designer & Copywriter

MICE Partners

2016

As an intern, I designed marketing materials, social media graphics, and digital ads for event promotions, developed event branding, and assisted with invitations, tickets, and merchandise, ensuring brand consistency across all materials.