At Dakar
Client
Can-Am
Service
Print design
Industry
Powersports
Date
December 2024
The “Bound to the Battleground” Can-Am poster required intricate Photoshop work to bring the Dakar spirit to life. Starting from a 20% complete design, I meticulously refined the sable and dunes textures, ensuring depth and movement while seamlessly blending the models and vehicles into the scene.
Precise lighting adjustments were made to match the harsh desert conditions, enhancing highlights and shadows for realism. Final color grading and retouching unified the composition, creating a high-impact visual that captures Can-Am’s fearless energy.